Why Choose Us

We shop multiple lenders to find the lowest rates and costs.

Big banks put high interest above your interest. We’re brokers. We’re better! More lenders =more competition=lower rates. Multiple options to lower your payments. Lower payments mean more money in your pocket.

INDEPENDENT MORTGAGE EXPERT

Why Go Independent?…Simple. Our rates are better, our costs are lower and the service is more Personalized.

HOW DO WE DO IT?

By representing several Wholesale Mortgage Companies, we do the shopping for you and you get the benefit of not paying retail.

EXPERIENCE MATTERS

Everybody in our office has been in the Mortgage Industry for a MINIMUM of 20 years.

WE ARE NOT THE BANKS!

Your loan gets sourced through the best Wholesale Channel without you being cross sold other financial products.

A LASTING RELATIONSHIP

Your First Equity Financial Loan Officer will be available to you after your loan is closed. Try getting the same person on the phone with the Big Banks or Retail Mortgage Companies.

BUT WHAT ABOUT ALL OF THE PAPERWORK?

Fast, Easy, and all Electronic.  99 percent of your pre closing Documents do not need to be wet signed.

WANT TO FINANCE BUT LOW ON EQUITY?

We offer unique programs that let you refinance up to 97% of your home’s appraised value!

GO FROM DREAM. TO DREAM HOME.

By representing several Wholesale Mortgage Companies, we do the shopping for you and you get the benefit of not paying retail.

WAIVE THE APPRAISAL AND THE FEE

Want to save money and time on your home purchase? You may be eligible for an appraisal waiver.

Didn't see the answers you need listed above? Give us a call at (407) 740-7778

Everything on my loan was done on time and very professional. Enjoyed my time with Joe and his team.

Robert V.

I send all of my home buyer clients to Richard.  I trust him and his team to get them to the closing table stress free.

Bianca B.

Joe and his staff are very solid and straight forward.

Michael C.

My wife and I were referred to Joe and his team by our Realtor.  They had the best rates and made the closing simple.

Edgar L.

First Equity Financial has taken care of all of my mortgages over the years.  Their attention to detail and professionalism is why I come back.

Monica S.